Client
SVA Masters in Branding Department
Date
2024
Role
Lead Designer, Project Manager
Purpose
Revitalize the SVA Masters in Branding website to reflect its cutting-edge approach to brand education and position the program as a global leader in strategic brand thinking.
Objective
Create a dynamic, user-friendly digital experience that showcases the program’s thought leadership, forward-thinking curriculum, and vibrant community—while increasing visibility and engagement with prospective students, alumni, and the broader design world.
CHALLENGE
The existing site no longer reflected the energy, sophistication, or impact of the program. The challenge was to design a new platform that not only clarified the user journey and elevated the visual language, but also embodied the values of a program at the forefront of brand innovation.
APPROACH
The redesign process was a deeply collaborative and research-driven effort that moved through several key phases. Stakeholder workshops helped align on core goals, user needs, and the brand voice, while user experience research mapped audience behaviors, content priorities, and accessibility requirements.
From there, iterative design explorations tested typography, motion, and layout systems, leading to the creation of a bold and flexible visual language that amplified both the program’s academic rigor and its creative energy. Finally, responsive development ensured that the experience translated seamlessly across mobile and desktop, delivering a platform that was as visually rich as it was user-friendly.
SOLUTION
A responsive, modular site architecture designed for growth and ease of navigation
A refined visual identity system that reflects the program’s leadership in branding thought and practice
Dynamic content integration including student work, faculty profiles, event archives, and application details
Optimized information architecture to support conversion and exploration
Brand-consistent motion, color, and typography designed to reinforce clarity and engagement
outcome
The redesigned SVA Masters in Branding website significantly improved the program’s digital presence, increasing user engagement and better communicating the uniqueness of the curriculum and community. The platform now stands as a reflection of the program’s vision: bold, thoughtful, and globally relevant.
Recognition:
The project earned 13 design awards, including a W3 Awards Best in Show, a Webby Honoree, Graphic Design USA and a DNA Paris Design Award.
