Morrow Cycling
SeaChange
Rich and strange
Info
Since January 2025, New York State has prohibited hotels with more than 50 rooms from offering shampoo and other personal-care products in plastic bottles under 12 ounces, and smaller hotels follow in 2026 (Hotels magazine). Refillable wall dispensers are one way to comply. Meanwhile Notpla, a London company that makes packaging from seaweed and plants, lists a water-soluble bath oil sachet among its prototypes (Notpla). The brief for SeaChange was an amenity that meets the law without giving up one of the small luxuries of a hotel stay: something made just for the guest.
SeaChange is a concept amenity line for New York hotels, built on Notpla’s water-soluble sachet. Each amenity is a single sachet that dissolves in the bath or shower. The name and tagline come from Ariel’s song in Shakespeare’s The Tempest: “But doth suffer a sea-change / Into something rich and strange.” That’s what happens to the sachet, and it’s the brief for the identity: deep-water colours, gilt and verdigris, and the ritual of turndown rather than the language of sustainability. Notpla’s bath oil sachet is still a prototype, and the shampoo and body wash sachets are my extension of it. This is speculative work, not commissioned by or affiliated with Notpla.


Services
Brand Strategy, Naming, Product Concept, Visual Identity, Packaging Design, Guest Experience
Client
Morrow Cycling
Self-initiated (concept)
Location
Girona, Spain
New York, NY
Year
2025
2026
Credits
Photography by Mateo Ruiz, Motion support by Studio Vale
Strategy and design: Amelia Nash



Morrow Cycling
SeaChange
A sharper brand for modern road culture
Rich and strange
Info
Since January 2025, New York State has prohibited hotels with more than 50 rooms from offering shampoo and other personal-care products in plastic bottles under 12 ounces, and smaller hotels follow in 2026 (Hotels magazine). Refillable wall dispensers are one way to comply. Meanwhile Notpla, a London company that makes packaging from seaweed and plants, lists a water-soluble bath oil sachet among its prototypes (Notpla). The brief for SeaChange was an amenity that meets the law without giving up one of the small luxuries of a hotel stay: something made just for the guest.
SeaChange is a concept amenity line for New York hotels, built on Notpla’s water-soluble sachet. Each amenity is a single sachet that dissolves in the bath or shower. The name and tagline come from Ariel’s song in Shakespeare’s The Tempest: “But doth suffer a sea-change / Into something rich and strange.” That’s what happens to the sachet, and it’s the brief for the identity: deep-water colours, gilt and verdigris, and the ritual of turndown rather than the language of sustainability. Notpla’s bath oil sachet is still a prototype, and the shampoo and body wash sachets are my extension of it. This is speculative work, not commissioned by or affiliated with Notpla.


Services
Brand Strategy, Naming, Product Concept, Visual Identity, Packaging Design, Guest Experience
Client
Morrow Cycling
Self-initiated (concept)
Location
Girona, Spain
New York, NY
Year
2025
2026
Credits
Photography by Mateo Ruiz, Motion support by Studio Vale
Strategy and design: Amelia Nash



SeaChange
Rich and strange
Info
Since January 2025, New York State has prohibited hotels with more than 50 rooms from offering shampoo and other personal-care products in plastic bottles under 12 ounces, and smaller hotels follow in 2026 (Hotels magazine). Refillable wall dispensers are one way to comply. Meanwhile Notpla, a London company that makes packaging from seaweed and plants, lists a water-soluble bath oil sachet among its prototypes (Notpla). The brief for SeaChange was an amenity that meets the law without giving up one of the small luxuries of a hotel stay: something made just for the guest.
SeaChange is a concept amenity line for New York hotels, built on Notpla’s water-soluble sachet. Each amenity is a single sachet that dissolves in the bath or shower. The name and tagline come from Ariel’s song in Shakespeare’s The Tempest: “But doth suffer a sea-change / Into something rich and strange.” That’s what happens to the sachet, and it’s the brief for the identity: deep-water colours, gilt and verdigris, and the ritual of turndown rather than the language of sustainability. Notpla’s bath oil sachet is still a prototype, and the shampoo and body wash sachets are my extension of it. This is speculative work, not commissioned by or affiliated with Notpla.


Services
Brand Strategy, Naming, Product Concept, Visual Identity, Packaging Design, Guest Experience
Client
Self-initiated (concept)
Location
New York, NY
Year
2026
Credits
Strategy and design: Amelia Nash



With over a decade of experience in graphic design, branding, and strategic consultation, I bring a unique blend of creativity and analytical insight to every project. I believe in the power of design to inspire, educate, and connect, and I’m dedicated to crafting visual narratives that leave a lasting impact. Let's connect.
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
© 2026 AMELIA NASH
New York, GMT -4
With over a decade of experience in graphic design, branding, and strategic consultation, I bring a unique blend of creativity and analytical insight to every project. I believe in the power of design to inspire, educate, and connect, and I’m dedicated to crafting visual narratives that leave a lasting impact. Let's connect.
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
© 2026 AMELIA NASH
New York, GMT -4
With over a decade of experience in graphic design, branding, and strategic consultation, I bring a unique blend of creativity and analytical insight to every project. I believe in the power of design to inspire, educate, and connect, and I’m dedicated to crafting visual narratives that leave a lasting impact. Let's connect.
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
© 2026 AMELIA NASH
New York, GMT -4


