Every year, the graduating class of SVA’s Masters in Branding presents its thesis work under a single theme, captured in a final thesis video. For the classes of 2022 through 2026, I coordinated and creatively directed all five. Each video had to do three hard things at once: give its cohort’s theme an identity of its own while still reading as part of one series, bring many student teams together on a tight deadline, and turn months of strategy into a few minutes of film.

I kept the format constant and built every year’s look from the SVA Masters in Branding visual identity, so the series always read as one program. What changed was the theme, and how to show it through animation style and identity. For each year, I created the moodboard and creative direction, directed the animator on the sequences we wanted, and supplied all files to the video production team for final output. Each film premiered at the program’s annual thesis event at the SVA Theatre and now lives on the program’s YouTube channel.