Morrow Cycling
Worn Out
Reselling what’s wearable and repurposing what isn’t
Info
In 2015, less than 1% of the material used to make clothing was recycled into new clothing. 73% was landfilled or incinerated, and most of what was recycled became lower-value products like insulation, wiping cloths and mattress stuffing (Ellen MacArthur Foundation). In September 2024, California passed the first statewide law in the US requiring apparel and textile producers to fund the collection, repair, reuse and recycling of what they sell (Sidley).
Worn Out is a secondhand clothing shop that also handles clothes too damaged to sell. The name sums up the idea: clothes get worn, and then they get worn out. Every garment that comes in gets one of four grades, from Worn Lightly to Worn Out. The first three are resold as clothing. Anything graded Worn Out is turned into material instead: cut into fabric panels, shredded into stuffing, or made into cleaning cloths. Each item’s tag shows all four grades with one marked, so shoppers can see what condition it’s in and what happens to clothes that can’t be worn again.


Services
Brand Strategy, Brand Architecture, Visual Identity, Verbal Identity, Labelling System
Client
Morrow Cycling
Self-initiated (concept)
Location
Girona, Spain
New York, NY
Year
2025
2026
Credits
Photography by Mateo Ruiz, Motion support by Studio Vale
Strategy and design: Amelia Nash



Morrow Cycling
Worn Out
A sharper brand for modern road culture
Reselling what’s wearable and repurposing what isn’t
Info
In 2015, less than 1% of the material used to make clothing was recycled into new clothing. 73% was landfilled or incinerated, and most of what was recycled became lower-value products like insulation, wiping cloths and mattress stuffing (Ellen MacArthur Foundation). In September 2024, California passed the first statewide law in the US requiring apparel and textile producers to fund the collection, repair, reuse and recycling of what they sell (Sidley).
Worn Out is a secondhand clothing shop that also handles clothes too damaged to sell. The name sums up the idea: clothes get worn, and then they get worn out. Every garment that comes in gets one of four grades, from Worn Lightly to Worn Out. The first three are resold as clothing. Anything graded Worn Out is turned into material instead: cut into fabric panels, shredded into stuffing, or made into cleaning cloths. Each item’s tag shows all four grades with one marked, so shoppers can see what condition it’s in and what happens to clothes that can’t be worn again.


Services
Brand Strategy, Brand Architecture, Visual Identity, Verbal Identity, Labelling System
Client
Morrow Cycling
Self-initiated (concept)
Location
Girona, Spain
New York, NY
Year
2025
2026
Credits
Photography by Mateo Ruiz, Motion support by Studio Vale
Strategy and design: Amelia Nash



Worn Out
Reselling what’s wearable and repurposing what isn’t
Info
In 2015, less than 1% of the material used to make clothing was recycled into new clothing. 73% was landfilled or incinerated, and most of what was recycled became lower-value products like insulation, wiping cloths and mattress stuffing (Ellen MacArthur Foundation). In September 2024, California passed the first statewide law in the US requiring apparel and textile producers to fund the collection, repair, reuse and recycling of what they sell (Sidley).
Worn Out is a secondhand clothing shop that also handles clothes too damaged to sell. The name sums up the idea: clothes get worn, and then they get worn out. Every garment that comes in gets one of four grades, from Worn Lightly to Worn Out. The first three are resold as clothing. Anything graded Worn Out is turned into material instead: cut into fabric panels, shredded into stuffing, or made into cleaning cloths. Each item’s tag shows all four grades with one marked, so shoppers can see what condition it’s in and what happens to clothes that can’t be worn again.


Services
Brand Strategy, Brand Architecture, Visual Identity, Verbal Identity, Labelling System
Client
Self-initiated (concept)
Location
New York, NY
Year
2026
Credits
Strategy and design: Amelia Nash



With over a decade of experience in graphic design, branding, and strategic consultation, I bring a unique blend of creativity and analytical insight to every project. I believe in the power of design to inspire, educate, and connect, and I’m dedicated to crafting visual narratives that leave a lasting impact. Let's connect.
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
© 2026 AMELIA NASH
New York, GMT -4
With over a decade of experience in graphic design, branding, and strategic consultation, I bring a unique blend of creativity and analytical insight to every project. I believe in the power of design to inspire, educate, and connect, and I’m dedicated to crafting visual narratives that leave a lasting impact. Let's connect.
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
© 2026 AMELIA NASH
New York, GMT -4
With over a decade of experience in graphic design, branding, and strategic consultation, I bring a unique blend of creativity and analytical insight to every project. I believe in the power of design to inspire, educate, and connect, and I’m dedicated to crafting visual narratives that leave a lasting impact. Let's connect.
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
AMELIA NASH
© 2026 AMELIA NASH
New York, GMT -4


